The Department of Health and Human Services (HHS) is collaborating with eight of the nation’s largest pharmacies to encourage enrollment through the Health Insurance Marketplace at thousands of locations across the country. Ahold USA Companies, Bi-Lo Holdings, CVS Health, H-E-B, Kroger, Rite Aid, Walgreens and Walmart are playing an important role in providing information about the Health Insurance Marketplace to people across the country.

“Pharmacies and pharmacists are a trusted source of information for consumers who have health related questions, and they can provide information directly to consumers looking for quality and affordable health coverage on the Health Insurance Marketplace,” HHS Secretary Burwell said in announcing the partnerships. “These collaborations are integral to getting information directly to consumers from trusted health care providers in their communities.”

Pharmacists have been trained to answer basic questions about the Marketplace, and they know where to direct customers for enrollment assistance through, the call center, or through local in-person assistance, HHS said.

Special brochures, signage, circular advertisements, and other marketing materials have been and will be on display in many stores, providing consumers with information on health insurance and how to get enrolled. Many pharmacies have webpages dedicated to the Affordable Care Act and health insurance information. Pharmacy-based enrollment events are planned across the country and some pharmacies will have assisters available in stores to help enroll customers.

For the full story on how the Affordable Care Act (ACA, or Obamacare) affects your business, no matter how large or small, please obtain a copy of our comprehensive and easy-to-follow Affordable Care Act Compliance Kit.